"I was searching for an innovative way to amplify the voices of early-stage Nordic founders on a global stage. Storytelling is at the heart of innovation, and Sweden’s creative legacy has always been about connecting people through emotion and shared experiences. I wanted to build something truly original—while honoring the integrity and seriousness of journalism,” explains Leslie Alfredsson, founder of Fearless Founders.
That’s how Fearless Founders was born—the world’s first news hub where rigorous journalism meets bold, innovative storytelling, all with a distinct creative rhythm. We deliver in-depth coverage of the Nordic startup ecosystem, spotlighting fearless entrepreneurs, visionary ideas, and transformative innovations. Inspired by Sweden’s spirit of creativity—and its legacy of connecting people through music—we break away from the ordinary to create a dynamic platform that informs, inspires, and amplifies Nordic innovation on the global stage.
But Leslie isn’t doing this alone. Fearless Founders is powered by the strength of the Nordic startup community—especially in Sweden—where organizations, early-stage founders, and key players have come together to bring this vision to life. New collaborations and sponsorships will soon be revealed, showcasing the collective effort behind this movement to celebrate and elevate Nordic entrepreneurs worldwide.
A
t Fearless Founders, we amplify entrepreneurial voices from every corner of the ecosystem—not just those who fit the traditional mold. We spotlight unconventional ventures, underrepresented founders, and industry rebels who are pushing boundaries and redefining the future. Here, we include—not exclude
But Fearless Founders is more than a media platform
—it’s a movement.
Leslie Alfredsson
Founder & Editor-in-Chief, Fearless Founders
Leslie Alfredsson is a communicator, innovation coach, and serial entrepreneur with nearly 12 years of experience in the Nordic innovation ecosystem. With a background in mass media groups, Leslie developed a deep respect for serious journalism, and later earned a Master’s in Strategic Communication, refining the ability to craft narratives that inspire and inform.
As an educator and mentor, Leslie has worked with top academic institutions, including Stockholm University, Lund University, Malmö University, Södertörn University, Karolinska Institutet, and KTH (Royal Institute of Technology), guiding hundreds of entrepreneurs and innovators. But despite working at the heart of the ecosystem, one frustration remained: Nordic founders weren’t getting the global recognition they deserved.
🎤 Leslie’s vision is bold:
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Amplify the voices of early-stage Nordic entrepreneurs on a global stage.
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Connect founders to each other, building a strong, supportive community.
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Provide access to resources that help turn bold ideas into successful businesses.
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Champion underrepresented founders, unconventional thinkers, and industry changemakers.
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Reshape the narrative of entrepreneurship—putting people before hype, purpose before buzzwords.
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Celebrate entrepreneurs who are not just building companies, but changing the world.